The series chronicles the rise and fall of Stella (Stella Miranda), a former sex worker who establishes "Stella Models," an elite luxury escort agency operating out of Copacabana, Rio de Janeiro. As Stella manages her roster of high-end escorts—navigating the demands of affluent clients, corrupt politicians, and underworld figures like Dr. Arruda (Tonico Pereira)—the business becomes entangled with police investigations, extortion, and internal rivalries among the models.