Dora (Lívia de Bueno), a newly graduated architect from Curitiba, moves to São Paulo in search of professional success. Struggling to make ends meet, she takes a job as a salesperson at a luxury boutique on the upscale Oscar Freire Street. After meeting Beto (Júlio Andrade), a charming and enigmatic man, she is drawn into the world of high-class escorting. Operating under an alias at the apartment address "Oscar Freire 279," Dora navigates hidden desires, financial freedom, and the increasingly complex double life she leads.