Presented as a behind-the-scenes mockumentary, the film follows two wildly mismatched brothers—David B. Lincoln III (Garo Nigoghossian) and Vance (Greg G. Freeman)—and their small crew attempting to make a low-budget indie horror movie in Florida. While David tries to keep the project professional, his unhinged brother Vance is convinced that the film needs more gratuitous nudity and real violence. As auditioning actresses back out or clash with the incompetent crew, Vance takes control behind his brother's back. He begins murdering the unsuspecting actresses on camera during fake death scenes, effectively turning their amateur production into an unwitting snuff film.